At the crack of dawn Elephant Family launched its dazzling summer fundraising campaign ‘Concours d’éléphant’ with the grand unveiling of a customised fleet of vehicles at London’s leading landmarks
A cavalcade of designer inspired, quintessentially Indian vehicles known as the ‘Concours d’éléphant’ took to the streets of the London this morning, as part of a ‘dawn raid’ on the city’s landmarks
Elephant Family’s eclectic new fundraising campaign labelled ‘from India with love’ launched this morning in London throwing a kaleidoscope of colour across the city’s leading landmarks whilst driving home a strong conservation message for the protection of Asia’s endangered elephants.
A dazzling fleet of customised vehicles, including Ambassador cars, Royal Enfield motorbikes, tuk tuks and a Gujarati Chagda, which make up the ‘Concours d’éléphant’ – a cavalcade of designer inspired, quintessentially Indian vehicles – took to the streets of London this morning, revealing the art infused vehicles for the first time.
“We’re setting the wheels in motion to release an unforgettable summer in London,” says Elephant Family trustee and former CEO, Ruth Ganesh – the creative powerhouse behind the charity’s iconic fundraising events that include bringing Elephant Parade to London in 2010, The Big Hunt, Travels to my Elephant and the Animal Ball. “It’s the charity’s 15th anniversary so we intend to mark it in style.”
Under their watchful eyes the ‘Concours d’éléphant’ will continue the race against extinction. A play on the legendary Concours d’Elegance the beauty parade of vehicles have been lovingly art infused inside and out by top artists, designers and fashion houses including House of Hackney, Boyarde, Dan Baldwin, Belstaff, Philip Colbert and Sabyasachi, Rohit Bal, Manish Malhotra, and Gaurav Gupta and are set to get car and bike collectors and enthusiasts, as well as art collectors and fashionistas, vying for ownership.
Following today’s stunning launch, the elephants and cavalcade of vehicles will receive the royal seal of approval when The Duchess of Cornwall joins the celebrations on 21st June. The event will culminate at a high-profile dinner and auction conducted by Sotheby’s Harry Dalmeny, on 28th June at Royal Hospital Chelsea, attended by members of the Royal Family, key conservationists and society figures. Money raised will help protect Asia’s endangered elephants and support projects that protect not only wild elephants and their habitats but the people who share their landscapes.
“Elephants are being squeezed from their traditional habitats by relentless human development, and being forced into conflict with people as they compete for food and space, often with tragic consequences,” explains Ruth Ganesh. “There has never been a more urgent need to raise awareness for the plight of Asia’s elephants or to help protect their wild habitats which in turn help create the healthy forests and eco-systems that we all rely on.”
Mike Spits, Founder of Elephant Parade adds: “We are delighted that our elephants will be returning to London for the third time since 2010. Elephant Parade has recently celebrated its tenth anniversary of public art parades, featuring in major cities around the world and our events with Elephant Family in India and London represent a tremendous highpoint for us. Elephant Family does trailblazing work to support important elephant conservation projects, which is why in 2016 we formally adopted them as our charity partner and we are proud to support their work in London this summer.”
Stay tuned to catch the vehicles unveiled this morning zip around the streets of London for the rest of the month creating highly Instagram-able moments involving some surprise celebrities. They will also be making pop-up appearances at some of the capital’s leading summer events chauffeuring VIP guests, to generate hype in the lead up to the auction dinner.