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Written by Shellwood Blake on 22nd October 2018

Royal Enfield, the global leader in the mid-size motorcycle segment, this week opens the latest chapter in an already storied 117-year history of motorcycle production with the initial outing for its highly anticipated twin cylinder machines, the Continental GT 650 Twin and the Interceptor INT 650 Twin.

The first twin cylinder motorcycles to be produced by Royal Enfield since 1970, the new motorcycles recall a golden era for the marque that began in 1948 with the arrival of its first 500 twin that evolved into its famed high-performance models, the Meteor, Super Meteor and, ultimately, the original Interceptor of 1960.

Sold mainly in the U.S.A and Canada, the 700 Interceptor and its 750cc successors quickly became part of California’s sun-drenched culture, serving as two-wheeled expressions of fun, excitement, freedom and optimism in the form of fast and stylish road bikes and as competition machines that enjoyed huge success in scrambles, desert races and flat track events.

And it is Royal Enfield’s historic links with the Golden State that partly inspired the choice of Santa Cruz for the launch of the Continental GT 650 and Interceptor 650 which, as well as marking the revival of  twin-cylinder production, also herald the start of the brand’s global expansion.

Launched here today for North America, alongside a first global ride, these motorcycles will be priced at USD 5799 for the Interceptor INT 650, and USD 5999 for the Continental GT 650, for the Standard colourways, making these motorcycles a perfect blend of authentic appeal, contemporary  fun ride experience, and accessibility. The Custom and Chrome colourways will be priced at USD 5999 and USD 6499 for the Interceptor INT 650 and at USD 6249 and USD 6749 for the Continental GT 650 respectively.

Speaking on the launch of the Royal Enfield Twin motorcycles, Siddhartha Lal, CEO, Royal Enfield, said, “We have had an amazing journey at Royal Enfield over the last decade, growing from sales of around 50,000 motorcycles in 2010 to over 820,000 motorcycles in 2017. This unprecedented growth is a result of our focus on making simple, deeply engaging, beautiful motorcycles, that are modern at the core, and building a thriving ecosystem of personal journeys and expressions around them. We are delighted with how the Interceptor INT 650 and the Continental GT 650 have turned out. The Twins are our first truly global line of products and will play a very strategic role in ushering the next set of Royal Enfield owners across the world”

Despite their links to the past, the Continental GT 650 and Interceptor INT 650 are entirely new motorcycles from the ground up, developed jointly by Royal Enfield’s development teams located both in India and at its state-of-the-art technical centre at Bruntingthorpe in UK. The motorcycles – the Continental GT 650, a sporty cafe racer, and the Interceptor INT 650, a stylish roadster – combine classic looks with carefully considered engineering that has resulted in a brace of machines with a common engine that will inspire confidence in new riders as much as they will satisfy the expectations of more experienced motorcyclists

Shellwood Blake

About the author

Shellwood Blake

Shellwood Blake is a creative communications consultancy specialising in destination and lifestyle brands

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