Joanna Hawtin’s expertise is strategic communications and brand storytelling. She has a unique ability to infuse a design and cultural perspective into media communications campaigns, particularly within the travel and lifestyle sectors.

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Joanna began her career working with iconic brands such as Kitty Arden, Prestat, Laura Ashley and Phillip Kingsley.

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Whilst based in the Middle East, she specialised in cultural and design media relations, developing strong relationships within the region. Her innovative approach to problem-solving and her deep understanding of modern art were instrumental in her work with Effie Gallery, Mestaria Gallery and the artist Saffa Jaffrie. Joanna's tenure in the MENA region was marked by her ability to merge cultural insights with strategic communications, creating resonant and effective campaigns.

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Joanna brings a wealth of experience and a fresh perspective to Shellwood Blake’s travel and lifestyle clients, driving innovative campaigns and delivering remarkable results for brands such as Almanac Hotels, Kurhotel Skodsborg and Royal Enfield.